Custom Solutions
Software shaped around how your business actually runs — internal tools, dashboards, portals, integrations, automations that remove the manual parts.
Digital agency · Established 2024
We make digital work that looks unreal.
Notreal is a small, senior studio building custom software, AI systems, websites, apps and brands — for people with big ideas and no patience for the ordinary.
01 — The studio
The name is Notreal. The work is very much not.
We started in January 2024 with a simple idea: most digital work is assembled from templates and hope. We'd rather build the thing properly — think it through, design it well, engineer it so it lasts.
One small team covers the whole arc. Strategy, interface design, engineering, AI, launch and growth. No handoffs between four agencies, no account manager relaying messages to a developer you never meet.
- Senior people on the tools, not just on the call
- Design and engineering in the same room
- You own the code, the accounts, everything
2024
building since
02 — Capabilities
Everything a digital product needs, under one roof.
Pick one discipline or the whole stack. Most projects end up using three or four.
AI & Automation
Assistants, document intelligence, search over your own data, and workflows that quietly do the boring work. Practical AI with a clear business case — not a demo.
Websites
Marketing sites, portfolios and e‑commerce that load fast, rank well and feel considered. Interactive where it earns attention, calm where it needs to convert.
Web & Mobile Apps
Full products — accounts, payments, dashboards, notifications, admin. Built cross‑platform so iOS, Android and web share one codebase and one roadmap.
Digital Marketing
Search, paid social, content and email — measured properly. We wire up analytics first so you can see which spend is working and which is theatre.
Product Development
Idea to launch. Research, scoping, prototypes you can click, then an MVP that ships in weeks and a roadmap for what comes after it.
IT Solutions
The infrastructure underneath — cloud setup, hosting, domains and email, backups, monitoring, security and the boring reliability work that keeps you online.
Brand & Design
Identity, design systems and interface work. A logo is the easy part; we build the whole kit so everything you publish afterwards looks like you.
03 — How we work
Four steps. No mystery.
Discover
A proper conversation about the problem, the people it affects and what "done" looks like. You leave with a written scope, a timeline and a fixed price — before anyone commits.
Shape
Structure, then design. Wireframes to agree the flow, then full interface design you can click through and react to. We iterate here, where changes are cheap.
Build
Engineering in short cycles with a live staging link from day one. You watch it come together every week instead of waiting for a big reveal at the end.
Launch & grow
We ship it, hand over every account and credential, document how it works — then stay on for the measuring, tuning and next round of improvements.
Ready when you are.
Tell us what you're trying to build. We'll reply within two working days.
Start a project- 2024 In business since January
- 0 Disciplines in one team
- 0 Custom built — zero templates
- 0 Typical reply to a new enquiry
04 — Why Notreal
A small team is the feature, not the caveat.
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You talk to the makers
The people designing and building your project are the people on your calls. Nothing gets lost being relayed through a middle layer.
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Fixed scope, fixed price
You get a written scope and a number before we start. If the scope changes, we agree the change first — no invoices that arrive as a surprise.
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Built to be handed over
Clean, documented code in your repository, on your accounts. Keep us on to maintain it or take it in‑house whenever you like. No lock‑in.
05 — Questions
The things everyone asks first.
Anything else, just email us — a real person reads it.
We're a digital agency. In practice that means we design and build websites, web and mobile apps, custom internal software and AI features — and then help you launch and market them. Some clients come for one piece; others hand us the whole project from idea to growth.
Email us a few lines about what you're trying to build. We'll set up a call to understand it properly, then send a written proposal with scope, timeline and a fixed price. If it fits, we schedule a start date. Nothing is billed before that proposal is signed.
It depends entirely on scope, so we price per project rather than publishing a rate card. A focused marketing site sits at the small end; a full product with accounts, payments and an admin panel sits at the other. We also work on monthly retainers for ongoing design, development and marketing. Tell us your budget range and we'll be straight with you about what's realistic inside it.
Often, yes. We start with a short audit of the existing code, infrastructure and design, then tell you honestly whether it's better to continue, refactor or rebuild — including when continuing is the cheaper answer.
Yes — we work remotely by default and have no problem overlapping with your hours for calls, reviews and launches. Everything runs through shared docs, a staging link and a weekly check‑in.
You do. Code, designs, domains, hosting and analytics all live on accounts in your name, and you get full access on day one — not on the last day of the invoice.
06 — Say hello
Let's make something notreal.
A website, an app, an AI tool, or a vague idea that needs shaping. Send it over — we read every email and reply within two working days.
[email protected]